History of the Greeting – Card Valentines’s Day

A greeting card is an illustrated piece of card or high quality paper featuring an expression of
friendship or other sentiment. Although greeting cards are usually given on special occasions
such as birthdays, Christmas or other holidays, such as Halloween, they are also sent to convey
thanks or express other feelings (such as to Get-well from illness). Greeting cards, usually
packaged with an envelope, come in a variety of styles. There are both mass-produced as well
as handmade versions that are distributed by hundreds of companies large and small. While
typically inexpensive, more elaborate cards with die-cuts or glued-on decorations may be more
expensive.

Hallmark Cards and American Greetings are the two largest producers of greeting cards in the
world today (both are U.S-based companies).

In Western countries and increasingly in other societies, many people traditionally mail seasonally
themed cards to their friends and relatives in December. Many service businesses also send
cards to their customers in this season, usually with a universally acceptable non-religious
message such as “happy holidays” or “season’s greetings”.

The Greeting Card Association is an international trade organization representing the
interests of greeting card and stationery manufacturers. John Beeder, former president
of the Greeting Card Association, says greeting cards are effective tools to communicate
important feelings to people you care about: “Anyone feels great when they receive an
unexpected card in the mail. For me, there’s nothing like a greeting card to send a special
message. I’m proud to be a part of an industry that not only keeps people connected, but
uses both imagery and the power of words to help us express our emotions.”

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